Professional Certificate Program in Digital Marketing
Expert-Led Learning by IIT Faculty & Industry Veterans—Internship Guaranteed
#1 Ranked , Digital Marketing Program by the industry experts
Kickstart your journey into the world of digital marketing and gain hands-on experience with cutting-edge tools and techniques. Learn from the best in the industry— an IIT alumnus with over 20 years of expertise in the digital marketing industry.
✔️ Comprehensive, practical learning
✔️ Learn SEO, SEM, Social Media, Analytics, Email Marketing & more
✔️ Hands-on experience with industry-standard tools
✔️ Guaranteed Industry Internship upon course completion
🚀 Get ready to upskill, grow your career, or start your own business!
For inquiries call us at +91 7099001437
Learning Mode
DM Tools
Certification
Live Projects
Internship
Online
Mode
50 +
tools
Online Certification with ID
5+ Live Projects
Guaranteed Internship
Course Curriculum
This digital marketing course curriculum provides a comprehensive overview of key marketing channels and strategies, from SEO and social media to paid ads and analytics. It's designed to equip learners with practical skills to grow brands and drive online success. 📘 Module 1: Introduction to Digital Marketing What is digital marketing? a. Traditional Marketing vs. Digital Marketing b. Scope & Career Opportunities c. Key Digital Marketing Channels d. Understanding Digital Consumer Behavior 🔍 Module 2: Search Engine Optimization (SEO) Basics of SEO a. On-Page SEO: Meta tags, Keywords, Headers, Internal Linking b. Off-Page SEO: Link Building, Guest Blogging c. Technical SEO: Crawling, Indexing, Site Speed, Mobile Optimization d. SEO Tools: Google Search Console, SEMrush, Ahrefs, Yoast e. SEO Trends & Algorithm Updates 📈 Module 3: Search Engine Marketing (SEM) / Google Ads Introduction to Paid Advertising a. Google Ads Account Setup b. Campaign Types: Search, Display, Video, Shopping c. Keyword Research & Match Types d. Ad Copywriting & Extensions e. Bidding Strategies f. Quality Score & Ad Rank g. Performance Analysis & Optimization 📱 Module 4: Social Media Marketing (SMM) Overview of Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok a. Creating Business Profiles b. Organic vs. Paid Social c. Content Calendar & Strategy d. Social Media Ads: Meta Ads Manager, LinkedIn Ads, etc. e. Influencer Marketing f. Analytics & Reporting 📧 Module 5: Email Marketing Building Email Lists a. Email Campaign Creation b.A/B Testing Subject Lines & Content c. Automation (Welcome, Abandoned Cart, etc.) d. Tools: Mailchimp, ConvertKit, Sendinblue e. Metrics: Open Rate, CTR, Bounce Rate 📝 Module 6: Content Marketing Content Strategy & Planning a. Blogging & Copywriting b. Content for Different Stages of the Funnel c. Visual & Video Content d. Tools: Canva, Grammarly, Hemingway Editor e. Repurposing Content 📊 Module 7: Web Analytics Introduction to Web Analytics a. Setting up Google Analytics (GA4) b. Understanding Traffic Sources c. Key Metrics: Bounce Rate, Session Duration, Conversion Rate d. Google Tag Manager Basics e. Data-Driven Decision Making 💰 Module 8: Affiliate & Influencer Marketing Basics of Affiliate Marketing a. How Affiliate Networks Work b. Choosing the Right Products/Partners c. Tracking & Commission Models d. Influencer Collaboration Strategies 🛒 Module 9: E-commerce Marketing E-commerce Platforms (Shopify, WooCommerce) a. Product Page Optimization b. Cart Abandonment Strategies c. Retargeting & Dynamic Ads d. E-commerce Analytics 📱 Module 10: Mobile Marketing Mobile-Friendly Design a. SMS Marketing b. Push Notifications c. Mobile App Marketing 🎓 Module 11: Capstone Project & Certification Prep Real-world Projects (SEO Audit, Ad Campaigns, Social Strategy) a. Portfolio Building b. Certification Assistance (Google Ads, HubSpot, Meta, etc.)
Unlock Your Future with Assam Career Path's Digital Marketing Program Digital Marketing is rapidly emerging as one of the most in-demand skills for the 2024–2026 job market, with a growing skills gap that creates a golden opportunity for aspiring professionals. As businesses across industries continue to go digital, the need for talented digital marketers has never been greater. At Assam Career Path, we help you take the first step toward a rewarding and future-proof career in Digital Marketing. Whether you're interested in SEO, social media management, content strategy, or data analytics, our comprehensive training equips you with job-ready skills that employers are actively seeking. Our Digital Marketing program combines hands-on learning, industry-relevant projects, expert guidance, and globally recognized certifications. With the right mentorship and practical exposure, you'll be fully prepared to thrive in this fast-paced and evolving industry. Start your journey with Assam Career Path today—and turn your potential into a successful digital marketing career full of growth, creativity, and opportunity.
Disclaimer
Assam Career Path reserves the right to modify, amend, or change the structure of the modules and the curriculum at any time, after due consultation with the university or certification partner.
For inquiries call us at +91 7099001437
Complete all modules, hands-on projects, and tasks to earn your Digital Marketing Certificate. Our comprehensive program equips you with the practical skills and knowledge needed to confidently pass Google certifications available through Google Skillshop.
Dynamic Hands On Projects
Blog Creation Project
In this project, you'll be guided through the process of launching your own blog using WordPress, hosted through Plesk. You'll learn how to set up and customize your website, and create original blog content based on defined guidelines and requirements.
Social Media Live Project
In this hands-on project, you’ll plan and execute a live advertising campaign using Meta Ads Manager. From initial setup to performance tracking and optimization, you’ll gain practical experience in managing social media ads designed to drive targeted traffic and achieve real results.
Search Engine Live Project
In this project, you’ll create and launch both Search and Display campaigns on Google Ads. Following a comprehensive checklist, you’ll learn how to effectively manage and optimize your campaigns to drive better results and maximize your reach.
Get Certified In
Collaboration With
Meet Your Mentor
Senior Director - Digital Experience, Head of Big Data Analytics Engineering & Optimization, Embitel Technologies
Analytics & Optimization | Digital Transformation Trainer & Speaker | PhD Scholar, Neuromarketing | LinkedIn Top Voice | Member-Indian Robotics Automation Council, Education Steering Committee, FTCCI |SG Global Community
Sibendu Nag
Program Fee
Best Value
Digital Marketing - Basics
9,999
Learn digital marketing from scratch! Master SEO, social media, Google Ads & more. Perfect for beginners—includes industry internship after course. USE CODE - DM20 for discount.
Valid for 2 months
👨🏫 Learn from Experts
🧰 Hands-On Training with Tools
💼 Guaranteed Internship Opportunity
📈 Career-Focused Curriculum
🎓 Certification after Completion
Best Value
Digital Marketing - Advance
24,999
Designed for professionals, entrepreneurs, and marketers with basic knowledge, this course dives deep into high-level strategies, tools, and execution techniques that drive real results.
Valid for 6 months
✔️ 6 Months of Training
✔️ Live and Group Sessions with Industry Experts
✔️ Hands-on Projects and Case Studies
✔️ Certification Upon Completion
✔️ Guaranteed Internship Opportunity
✔️ 2 Month Internship Compulsory
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